MMP

Good news for the Storm Mountain Publishing digital assets.

Social media is playing a major role in accelerating the decision cycle of consumers who patronize ski resorts. As a result, one of the country’s largest such companies — Vail Resorts — has abandoned its long-time advertising strategies and practices and built a new in-house marketing operation that uses social media and other digital venues to constantly engage skiing enthusiasts in real time. CEO Rob Katz explains the dramatic changes.

Click the image to watch the video.

Hats off to the men and women in the Keystone park staff for providing such an amazing early season park.  A51 (the big park) opens up this week.

I have a real hard time being away from my family for any holiday.  Thankfully, I’ve got great friends here in Boulder that are in the same boat that I am.  I spent my Thanksgiving with the recently married Mr. and Mrs. Wright and Jess Werner.
We started our holiday with turns at Eldora Mountain.

I can’t believe I have access to the Colorado Ski Country Gold Pass this season.  Insane.

Taryn and Jess, mugging it up for the holiday.

Tips up, for safety.

Hello from Colorado.

Greg was chefing it up in the kitchen while flaunting a little too much skin.

We hit a townie bar after our meal, figured it would be the right thing to do.

Yeah, there were darts.

One of the most powerful moments in television.

“Technology is a glittering lure, but there is the rare occasion when the public can be engaged on a level beyond flash. If they have a sentimental bond with the product. My first job I was in-house at a fur company. This old pro copy writer. A Greek named Teddy. And Teddy told me the most important idea in advertising is “new.” It creates an itch. You simply put your product in there as a kind of calamine lotion. But he also talked about a deeper bond to a product. Nostalgia. It’s delicate but potent. Switch it on.”

Watch the video, click on the photo.

I’m now looking at VW Jetta’s. Here’s one with 40,000 miles, leather, sunroof, heated seats, 5 speed, traction control, bla bla bla.

I’m over car shopping. I just want to buy something, get it in my garage and forget about it.

Just gave the 2011 Fiesta back to Jeremy. I am now without a car for the first time since I was 16 years old. This feels very strange. I’m not a fan.

Been spending the majority of my days preparing the 2009 Local Lange Girl competition for its big debut. That means I’m neck deep in css / xhtml / javascript and psd source files. Thankfully, I’m following some pretty great folks on Twitter and get little nuggets of like this coming across my feed keeping me sane while I bash away on webservers.

Jeremy let me borrow his 2011 Ford Fiesta promotional vehicle while he’s been in London for the week. I’ve been loving every minute of having this car. One thing the 2011 Fiesta promises is an insanely high MPG rating while maintaining a fun-to-drive factor, something that all those (lame) hybrid cars cannot deliver on.

After blowing through a tank of gas while I’ve had the car in my possession it averaged 44.7mpg. That’s amazing seeing how hard I was driving this car. It’s so much fun to speed around town in. If they were available I’d buy one in a heartbeat. Sucks that they won’t be hitting dealerships for a few months.

Made my way into the office this morning and found this waiting in my mailbox. Many thanks to the kind folks at Park City Mountain Resort for the complimentary 2009-2010 season pass. I’ve got to make my way over to Utah for a couple weeks this season and get to know that area better.

T-Crack thinks I should come out a few days before the Dew Tour and get ignant with the 4bi9 house. That sounds like a good idea to me.